Entrepreneurial Strategy

Catalog description

3 Lecture Hour(s) 0 Lab Hour(s) This course focuses on development of skills for intrapreneurial and entrepreneurial opportunity recognition and evaluation to include integration of knowledge of the functional strategies needed to successfully develop and manage new entrepreneurial ventures. Topics to be covered include sources of ideas about potential new business ventures, new venture financing options, environmental analysis, assessing risk, resources, and marketing through the different stages of business growth.