New Venture Creation

Catalog description

3 Lecture Hour(s) 0 Lab Hour(s) This course integrates theory and concepts from entrepreneurship and other courses to help students implement their business ideas. The course addresses such topics as conducting an in-depth market analysis, preparing a product or service design, developing a marketing campaign, building a realistic financial forecast, and completing other pre-launch activities. Working with mentors individually or in teams, students will refine their business ideas into effective written and oral presentations ready to seek funding and to begin operation.