Principles of Marketing

Catalog description

This course includes the topics of fundamental functions performed in marketing, including various methods, agencies, and factors responsible for the execution of these functions. It also covers marketing methods, policies, and problems of manufacturers, jobbers, wholesalers and retailers, channels of distribution, price policies, competition, marketing analysis, and sales promotion. Lecture 3 hours per week. ACTS/Department/Title/Number MKTG 2003, Principles of Marketing