Social Media Marketing

Catalog description

This course is an introduction to the strategic use of social media platforms and their use in media and business environments. Students will examine the diverse channels available to communication professionals and demonstrate their effective use. Diverse social media platforms will be analyzed for how they are best used as news sources, branding platforms, and engines of business growth. The course will also focus on content creation, how to increase ROI in social media, social analytics and community management. Lecture 3 hours per week.