Consumer and Media Cyberpsychology

Catalog description

This course will introduce students to the psychology of the consumer and the media in an increasingly digital world. Students will examine the relevance of psychology theory and research to understand how social media, in particular, impacts the social and economic well-being of individuals within different societies. Students will explore how consumer preferences are shaped and influenced by the different media available to them as well as how information is cultivated and delivered to people based on big data sourcing and algorithms that leverage users' online activity.