Prompt Engineering for Media

Catalog description

This course focuses on the practical application of prompt engineering techniques in the fields of media and journalism. Students will learn how to craft, refine, and optimize prompts for various AI tools, such as large language models (LLMs), generative image models, and generative video models.Through hands-on lab exercises, students will explore real-world applications of AI in media production, content generation, copywriting, journalism, and multimedia storytelling. This course is designed to provide students with practical skills in AI assisted media producation, emphasizing how to creatively engage with AI tools to generate high-quality content efficiently.