Introduction to Persuasion

Catalog description

An examination of historical and contemporary approaches to persuasive messages throughout time. Focus on ethics, logic, reasoning, the presentation of persuasive appeals, and learning to construct, deliver, and critique persuasive messages to various audiences. Includes theoretical perspectives involving persuasion including Aristotelian and Ciceronian Canons of Rhetoric and strategies on construction, delivery, and critical analysis of persuasive messages. 54.00 hours lecture. (Letter grade only)