Digital Advertising

Catalog description

Digital Advertising enables your business to appear online at the very moment someone is looking for products or services like yours. This class will provide an in-depth view of the Google Advertising Platform, YouTube Ads, and Facebook Advertising. In this course, the student gets practice designing Google Display Ads for a Paid Search Campaign using Google’s Keyword Planner and Ad Manager tools to craft effective ad copy that targets an audience based on their interests and geographic location