Social Media and Digital Content

Catalog description

This course provides an overview of major social platforms like Facebook, Instagram, X, LinkedIn, Pinterest, YouTube, and TikTok. A student gains hands-on experience in creating various types of content for social media and email campaigns, including the use of AI. Students will learn how to use the social media management platform Hootsuite, schedule posts, create a content calendar, write a creative brief, produce a video, and set up an email campaign with a contacts database using Mailchimp. Upon completion of the coursework, students can test for a certification from Hootsuite.