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MKCM 361Consumer Marketing
Nichols College · 3 credits
Catalog
Examination of the consumer marketing process. This includes analysis and planning of consumer marketing programs with investigation of consumer decision making and buying patterns. Includes written case analyses and presentations.
Recent sections
Fall 2026 · 2 sections
Aug 24 – Dec 9
| Section | Days & time | Location | Instructor |
|---|---|---|---|
| 01WClass #53759 | Mo We · 8:00 – 9:15 AM | Davis Hall 203 | Ashley N. O'Keefe |
| 02WClass #53760 |