MKCM 202Principles of Marketing

Nichols College · 3 credits

Catalog

A comprehensive introduction to the various facets of marketing in contemporary organizations. Topics include marketing strategy, product development, pricing, distribution channels, and promotion; as well as the environments in which marketers work in the United States and around the world.

Recent sections

Fall 2026 · 3 sections

Aug 24 – Dec 9

Section	Days & time	Location	Instructor
01Class #53755	Mo We · 10:50 AM – 12:05 PM	Davis Hall 207	William C. Moylan, Jr.
02Class #53756