MBA 745Lean Product Development

Catalog

This course explores modern Lean concepts in product and service design through experimentation and case-based work. Students will practice going through the complete product life cycle from customer identification to user design (UX). Grounded in Lean and Agile concepts, the course exposes students to strategies on minimizing investment while maximizing impact. This course combines critical skills for competitive advantage in business analysis, targe market identification, rapid prototyping, and value proposition design. Upon completion of this course, students will have developed a protype for a minimum viable product (MVP) to apply within their profession.