COMM 314Influence & Persuasion

Catalog

This course will introduce students to the art of persuasion - how to influence others through the medium of reasoned, ethical discourse. Via study, discussion, and practice, students will learn the behaviors of persuasive communicators, including how to effectively engage in analysis, develop sound research techniques, and rigorously evaluate data and information. In addition to oral assignments and activities, they will write argumentative essays as a means of developing, organizing, and expressing their ideas clearly and concisely. Students will learn to employ logical, emotional, and ethical appeals, and should emerge from the course as stronger critical thinkers who engage in socially responsible rhetoric.