Writing for Public Relations

Catalog description

This class is aimed at helping the student recognize the difference between effective and ineffective writing. Students are helped to improve the writing skills they need for careers in public relations. Focus is on persuasive writing and its components, which are needed to sell writing to clients, management, and other gatekeepers. Students are given the guidelines and practical experience for writing for both external and internal publics, everything from letters and news releases to newsletters and presentations.