Marketing Analytics for Managerial Decisions

Catalog description

This course will give students the right tools to stay relevant in the new age of marketing. The goal of this course is to provide students with the skills needed to make intelligent use of marketing data and analytics to make business recommendations and decisions. The course employs a combination of interactive lectures, case studies, and hands-on exercises to facilitate the application of analytical techniques to key marketing activities. Prerequisite Course(s): Prerequisites: MRKT 620 and QANT 501