International Marketing

Catalog description

This course presents a systematic treatment of marketing in a global setting. The impact of cultural, social, demographic, legal, political, competitive, technological, and economic trends on international markets' attractiveness will be analyzed. Students will learn to develop segmenting, targeting, and positioning and marketing mix strategies for foreign market entry in a group project aimed at a selected product/market combination Students will learn how to apply AI tools to enhance their analysis. Prerequisite Course(s): Prerequisite: MRKT 620