Marketing AI and Analytics

Catalog description

This course equips students with essential AI and analytics tools to stay relevant in the new age of marketing. The students will learn to leverage AI tools and advanced analytics to analyze marketing data, generate consumer insights, and optimize marketing strategies to make business recommendations and decisions. The course employs a combination of interactive lectures, case studies, and hands-on exercises to facilitate the application of AI and analytical techniques to key marketing activities. Prerequisite Course(s): Prerequisites: MRKT 102, QANT 201 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3