Digital Marketing

Catalog description

In this course, students will learn to apply digital tools to the evolving marketing landscape. This includes digital products and services (e.g., the Internet of Things) as well as digital distribution, digital pricing and payment systems, and digital media and promotions (email marketing, search engine optimization, social media marketing, online advertising, web analytics, mobile marketing). Students will learn to use AI tools to optimize digital marketing strategies by streamlining data analysis, enhancing content personalization, and improving customer engagement. Upon completion, students will be able to develop a marketing plan, leveraging AI-driven insights for digital products, distribution, pricing, and promotional strategies that adapt to real-time market demands. Prerequisite Course(s): Prerequisites: MRKT 102 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3