Marketing of New Products & Transformative Innovation

Catalog description

Students will employ AI tools alongside traditional methods to conceptualize, develop, launch and manage new products and transformative innovation. An in-depth evaluation of the product life-cycle will analyze its various stages and how careful planning and management will extend it. The product management concept and its effectiveness as a management tool will also be studied. Prerequisite Course(s): Prerequisite: MRKT 102 and junior/senior status Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3