Marketing Analytics

Catalog description

We are living in the age of the digitization of human experience. Every aspect of our lives is being digitized, recorded, stored, analyzed, and visualized. Marketing analytics uses this quantitative data to help managers derive marketing intelligence, solve marketing-related problems, and take advantage of emerging opportunities. This course will explore AI-driven models and quantitative tools for marketing decision-making in areas such as pricing, sales forecasting, consumer preferences, customer value, market segmentation, advertising, and social media. Students will apply AI models to analyze real-world data and generate actionable insights for business strategies. Prerequisite Course(s): Prerequisites: MRKT 102 Corequisites: QANT 201 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3