International Marketing

Catalog description

Designed to develop a systematic approach for analyzing trends shaping the global marketplace. Among others, physical, cultural, socio-demographic, legal/political and technological factors are explored. Emphasis is placed on development and implementation of optimal marketing programs to capitalize on emerging market opportunities as well as the avoidance of the pitfalls inherent in cross-national marketing activities. Students will use generative AI tools to develop and assess a global marketing mix for a product or service of their choice. Prerequisite Course(s): Prerequisite: MRKT 102. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3