Professional Selling & Digital Customer Relationsip Management

Catalog description

This course is designed to be a hands-on introduction to selling and digital customer relationship management. Students will learn research methods and utilize AI tools to conduct a study to understand and analyze selling skills in the real world. Speakers, group projects, and interactions with professional salespeople will give students a "real world" experience. Students will gain an understanding of the role of the professional salesperson, the selling environment, selling process, digital customer relationship management tools, persuasive communication, and sales management concepts such as motivation, compensation, and territory management. Prerequisite Course(s): Prerequisite: MRKT 102. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3