MRKT 302

Developing Consumer Insights Through Marketing Research

New York Institute of Technology · UGRD · Fall 2026

1 section

Catalog description

Students will learn how to conduct research and develop consumer insights in the field of marketing, including methods of data collection, data analysis, appropriate qualitative and quantitative techniques and use of AI tools. Control and evaluation of the marketing function will also be covered. Prerequisite Course(s): Prerequisites: MRKT 102, QANT 201 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

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Class #new_york_2-MRKT302Fall 2026UGRD3.0 credits

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