MRKT 102

Introduction to Marketing

New York Institute of Technology · UGRD · Fall 2026

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Study of the process by which consumers' needs and wants are analyzed and satisfied within the context of a modern marketing system. Investigation of current developments in the external environment affecting the marketing process. The role of marketing institutions in facilitating the flow of goods and services from producers to consumers is analyzed. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

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Class #new_york_2-MRKT102Fall 2026UGRD3.0 credits
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