Introduction to Entrepreneurship

Catalog description

A comprehensive examination of required skills, resources and techniques needed to transform an idea into a successful small business enterprise. Students are introduced to practical issues in the formation of new businesses including evaluating market viability, developing business models, understanding legal structures, and creating financial plans. This course integrates AI tools for market research, competitive analysis, and business planning, creative campaign development, preparing students to launch ventures in the modern entrepreneurial landscape. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3