COMM 777

Television Research and Sales

New York Institute of Technology · UGRD · Fall 2026

1 section

Catalog description

A comprehensive examination of both qualitative and quantitative research data as it pertains to television advertising sales. Students learn how to interpret all key Nielson data and translate that information into sales pitches for advertising agencies and advertisers.

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Class #new_york_2-COMM777Fall 2026UGRD3.0 credits

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Instructor: Staff

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