Healthcare Communications

Catalog description

This course covers the range of marketing communications activities involved in healthcare. Subjects include marketing communications for hospitals and nursing homes associations (e.g. Red Cross), pharmaceutical companies and non- profits. Physician advertising and public relations in the context of integrated marketing communications and campaigns are also studied. Current issues such as healthcare reform is also researched and analyzed. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3 Prerequisite Course(s): Prerequisite: ADVG 101 and PREL 101 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3