Event Planning

Catalog description

Event planning for Business is designed to give students hands on experience in producing events from the conceptual phase for implementation review and assessment. This course prepares students to become event planners and to learn to work collaboratively in teams; develop programming and marketing strategies; gain budget management experience and work within specified time frames. Emphasis is placed on the importance of identifying the events objectives, researching its feasibility and likely outcome; and event design planning; marketing; contingency planning; and outcome. This course is very interactive and will require students to take concepts and ideas surrounding event planning and apply them to a major event for an outside client and two hypothetical events. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3