E-Marketing and Branding

Catalog description

This course assists students in understanding and utilizing the many tools and techniques of modern marketing in the context of Internet and brand system. This course based on e-commerce research and e-commerce practices is designed to develop students’ knowledge of effective marketing business and brand management. Students will learn how to design a marketing plan for media product. It expands coverage of using social media, broadband, customer relationship management, and strategy theories. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3