Advanced Social Media

Catalog description

This course focuses on advanced techniques for building sharable and spreadable content using social media structures which can be tracked and analyzed in order to support a positive return on investment. Engaging in social media to create campaigns that can become viral by using the principles of spreadability will be the primary goal of all class work and will enable students to expand the reach and scope of even the simplest of business ideas. Students will create a “concept”- a product, service or company- at the beginning of the semester and construct its presence on social media in order to explore what makes a concept succeed in this media, from promotion, to advertising, to virally to shareability, while tracking progress using advanced social media metrics. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3 Prerequisite Course(s): Prerequisite: COMM 345 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3