Social Media for Business

Catalog description

This course focuses on how to build a social media structure, the strength and weaknesses of various platforms for business community building in order to support a positive return on investment from social media engagement expanding the business’s current marketing and customer relations programs, setting and executing the social media business strategy and addressing criticism while encouraging transparency. Classroom Hours- Laboratory and/or Studio Hours- Course Credits: 3-0-3 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3