Business Analytics & Decision Making

Catalog description

This course discusses the integration of business analytics and modeling to support businesses, non-profits, and governments towards gaining insight and strengthening decision-making ability. Students will develop descriptive, predictive, and prescriptive analytics capabilities using machine learning and AI-powered tools through case studies to support decision-making in the presence of uncertainty and a large set of alternatives. The focus will be on applying these techniques to different functional areas of business, including operations, marketing, finance, and strategic planning. Prerequisite Course(s): Prerequisite: FINC 601, MRKT 620, QANT 630