Social Network Analytics

Catalog description

Social media plays a key role in today’s business environment for any organization. This course discusses the concepts, techniques, and tools to collect and analyze digital data available through the web and social media in organizations. It provides applied training in foundational methods of association rules, collaborative filtering, and cluster analysis. It also covers text mining and social network analytics for decision-making in different business domains in the global environment. Prerequisite Course(s): Prerequisites: DTSC 501/MIST 725 and MRKT 620