BUSA 410

Web and Social Media Analytics

New York Institute of Technology · UGRD · Fall 2026

1 section

Catalog description

This course covers applications of business analytics in web and social media, focusing on AI-powered tools for sentiment analysis, text mining, and web performance optimization. Students will use Python for AI-enhanced data mining and learn to leverage AI-driven insights to inform strategic decision-making in practical business problems. Prerequisite Course(s): Prerequisites: BUSA 305 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

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Class #new_york_2-BUSA410Fall 2026UGRD3.0 credits

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