Design for Print

Catalog description

This course offers an in-depth look at the design and production issues of working for print. We take on several print projects throughout the semester. Each project is brought to culmination in a proof stage while the final project is actually brought to production. Students will design and develop both the conceptual and practical approaches for developing short- and long-run projects with a special eye toward quality maintenance and developing relationships with producers. We will discuss proofing and prototyping for the various production systems, color management, workflow management, dead line management, and special client issues. We will visit printing facilities, custom design houses, and independent design shops, and meet with various types of print designers. Each project will include outside critics and evaluators who will act as a customer and critic of the final project. Each project is carefully nurtured through the production schedule from creation to layout to collecting for output, to proofing and prototyping to production and archiving.