Digital Advertising

Catalog description

Advertising Design will introduce students to principles of advertising. Emphasis will be given to advertising methodologies and techniques, definition of the target audience, marketing objectives and competition, copy-writing, effective communication and persuasion, principles of design and campaign development for a variety of media including posters, brochures, packaging, TV storyboards, and billboard advertising. Prerequisite Course(s): Prerequisite: ARTG 351 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3