ADVG 700
Strategic Advertising Campaigns
New York Institute of Technology · UGRD · Fall 2026
1 section
Catalog description
This advanced course studies advertising from the consumer's perspective, using a case study approach. The focus is on the different ways that advertisers and consumers view advertising, and how advertising campaigns are planned and executed to account for these differences. Prerequisite Course(s): Prerequisite: PREL 620
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Availability not recently verifiedClass #new_york_2-ADVG700Fall 2026UGRD3.0 credits
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