Advertising Copywriting

Catalog description

This course examines the business, craft, and creative process of writing advertising copy. Conducted in a combined lecture and laboratory format, students are assigned weekly creative and text assignments. Classroom critiquing and individual reviews of draft copy help impart a thorough grounding in advertising creativity. Students work on the integration of the verbal and graphic components in imaginative concepts, supported by coherent, entertaining, and persuasive text, all resting on a carefully devised foundation of sound strategy.