Advertising Portfolio Workshop

Catalog description

This course provides a culminating educational experience for advertising majors, in which individuals develop professional materials illustrating the broad range of expertise acquired throughout the degree program. A survey of employment opportunities in the field is undertaken; regular trade journal reading reports are required. Techniques of professional preparation of resumes, arrangement of writing and print samples, and display of campaign project involvement, presentation of research and media strategy skills will be emphasized. Each student develops a professional videotape of "self-presentation." Required for advertising majors. This course is open to senior level students only. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3