Agency Workshop II

Catalog description

This is a continuation of the first level of Agency Workshop in which students pursue more complex and diversified projects. The course poses projects utilizing basic media strategy, e.g., television, radio, newspaper, magazines, outdoor and transit advertising and supplementary media. Visualization continues as an important focus, as do print production techniques, television and radio commercial production and dealer programs. Cost effectiveness factors are a theme throughout. Upper division advertising elective; strongly suggested for advertising majors. Non-advertising majors need instructor's permission. Prerequisite Course(s): Prerequisite: ADVG 301 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-6-4