Advertising and Public Policy

Catalog description

In this course, the ethical and legal implications of current professional standards in are examined critically. Issues selected for analysis include truth in advertising, gender and ethnic stereotyping and advertising for the children's market. Practices are viewed from the vantage point, not only of present federal regulations, but also from an enlightened public policy for the future. Junior level required of advertising majors; open to non-majors by instructor's permission only. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3