Intermediate Advertising Design Concepts

Catalog description

This course provides workshop and laboratory simulations of professional techniques and processes for generating advertising material including brochures, logos, packages, and digital videos. Discussions incorporate the situational dynamics of the working environment. Assignments are oriented toward helping students to develop critical thinking, creative skills, and personal portfolios, as well as assimilating acquired concepts into other courses and the advanced agency experiences within the Advertising degree program. Completed through computer-based media and software. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3