Computer Applications in Advertising

Catalog description

This course provides an introduction to computer-based technologies utilized in the advertising field. Students are initiated into electronic publishing and computer applications utilizing Photoshop and Illustrator. Lecture, discussion, and laboratory formats provide a thorough overview for understanding the sophisticated uses of software packages, to enhance productivity in subsequent coursework. Required for all advertising majors. Prerequisite Course(s): Prerequisite: ADVG 201 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3