Advertising Design Concepts

Catalog description

In this course, lectures and discussions cover the applications of professional design concepts, from original creative ideas to completed advertising material. Discussions cover a wide variety of text, still and full motion images, layout and story boarding in preparing digital commercial messages. Assignments are oriented toward helping students to develop critical thinking and media skills, and assimilating acquired skills into other courses including those using computer software programs. Required for all advertising majors. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3