Planning and Creating the Advertising Campaign

Catalog description

This course moves onto the study of planning, organizing and executing an advertising campaign, including such elements as research, market analysis, target market, consumer and trade strategy, budget, media strategy, promotion and evaluation. The creation of online, print and broadcast advertising is included, as is the role of the client in campaign planning. Required of advertising majors. Prerequisite Course(s): Prerequisite: ADVG 101 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3