ADVG 101

Introduction to Advertising

New York Institute of Technology · UGRD · Fall 2026

1 section

Catalog description

This course provides a comprehensive survey of modern advertising covering the major media: online, print, radio and television. Media are compared for their utility, impact and effectiveness as vehicles for advertising. Principles of good advertising copy and production are emphasized as are advertising ethics. Required of advertising majors. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

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Class #new_york_2-ADVG101Fall 2026UGRD3.0 credits

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Instructor: Staff

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