XBA1-GB 8336
Intro to Analytics and AI
New York University · UGRD · Fall 2026
Catalog description
This course will change the way you think about data and its role in business. Businesses, governments, and individuals create massive collections of data as a byproduct of their activity. Increasingly, decision-makers and systems rely on intelligent technology to analyze data systematically to improve decision-making. In many cases automating analytical and decision-making processes is necessary because of the volume of data and the speed with which new data are generated. This course provides a deep introduction to business analytics, with a focus on the science of extracting information and knowledge from data (data science). We will examine the underpinnings of data analytics, always keeping in mind the goal of improving decision-making. We will study the fundamental principles of data science and data mining, including frameworks for data-analytic thinking and how data science methods embody the fundamental principles. We will examine real-world examples and cases to place the material in context, to help develop data- analytic thinking, and to illustrate that proper application is as much an art as it is a science.
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