The Basics of Music Licensing

Catalog description

On-demand Song Streaming. Streaming Video On-Demand (Netflix, Disney+ etc.). Twitch Gaming & Music Live Streaming. AM/FM and Internet Radio Plays. Alexa/Google Home Smart Speaker Play. Lyric Merchandise. Each music use involves a different set of rights, royalties and licenses which are often obtained from different individuals and groups. The aim of this Basics of Music Licensing course is to demystify the business side of music licensing and expose students to music licensing terminology, deals, revenue streams and opportunities. Students will explore different types of music licenses, why and when they are needed, revenue streams and how they are generated, collected and paid. By the end of the course, students will learn how to place, license and monetize their songs and master recording across different platforms. They will also learn how to locate rights holders and acquire the right to use copyrighted content in their own projects.