The Business of Music: Creativity, Innovation, & Entrepreneurship

Catalog description

The broad aims of this course are to introduce students to the practical aspects of entrepreneurship in the music industry, the skills and innovative thinking that empower music entrepreneurs, and the processes and strategies that contribute to entrepreneurial success. Strong emphasis is placed on the development and reinforcement of business knowledge and applied skills through group project work, in-class and out-of-class assignments, interactive class discussions, and self and peer assessments. Students engage with successful music entrepreneurs and gain valuable insights and inspiration to help them pursue their entrepreneurial ideas. Key course themes include: learning to forge music-based ideas in to workable business concepts, failure as an essential prerequisite for learning.