How Music Marketing Works: Building Your Audience, Clients, and Customer Base

Catalog description

How does a completed recording reach the ears (and wallets) of millions of listeners? How does one bring other music related skills to the attention of potential clients and customers? This course will provide everyone from aspiring record producers and artists to executives with knowledge and instruction in a wide variety of marketing and promotional activities and methodologies. Course topics and discussions include consumer research and demographic analysis; retail sales; budgetary and financial planning; brand and corporate sponsorship; radio promotion; film & TV; touring, digital & mobile platforms; and the global marketplace. Students will be assigned projects based upon their individual career aspirations. Examinations will test knowledge of marketing strategy and protocol and a final personalized marketing plan will be delivered.